Our Target Market

Understanding our place in the market and how we help our clients on a deeper level is critical to your success in sales. This approach allows you to be truly client-centric in every conversation, easily tailoring the process to their individual needs.

By doing this you will

  • Position you and your company as a trusted advisor
  • Add value and connection
  • Build trust through the client journey
  • Gain a competitive edge and stand out from competitors
  • Grow customer loyalty and satisfaction for long-term success

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Buyers

Our Buyer Index documents all the collective knowledge of our buyers. It shifts the sales process from reactive to pre-emptive and helps you really connect with your buyers.

Extra Reading

Buyer Index

Personas

Your Playbook

Click on the tiles below to learn about our buyers. 

Decision Criteria

The next step to understanding your buyers is to dive into how they are making their decisions. These documents help us to proactively meet client's needs as well as differentiate ourselves from competitors.

Extra Reading

Decision Criteria

Blue Ocean

Your Playbook

Click on the tiles below to learn about our buyer's decision criteria.

Qualification Matrix

Our qualification matrix serves as a valuable tool for evaluating if a client is an ideal fit for our services. By systematically assessing and ranking criteria we can find and focus on those clients most likely to buy.

Extra Reading

Qualification Matrix

Your Playbook

Click on the tiles below to learn about our qualification criteria.

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That didn't work? You can check out our FAQs or email us at hello@emple.com.au and we will aim to get back to you in one business day.